Caroline Gardner To Design Waitrose, Charity Jute Bag In Aid Of Meningitis Now

Friday 2nd February 2018

Waitrose and Jutexpo, the world’s biggest supplier of reusable jute bags, have joined forces with designer Caroline Gardner to produce a new shopping bag, in aid of UK charity Meningitis Now.

The bags are made from juco, a blend of jute and cotton, and feature a unique design. They are due to be launched in Waitrose stores across the country in February 2018.            

Shoppers will be able to buy the environmentally-friendly bags for £5, with 50p from each sale going to Meningitis Now, which works to help those suffering from or affected by the disease.

Caroline Gardner is best known as one of the UK’s leading and most prolific stationery and gift designers. Her distinctive designs now stretch across a wide variety of product categories, including paper, accessories and lifestyle.

Meningitis Now is a cause very close to Caroline Gardner’s heart.  Founders Caroline and Angus Gardner chose the charity 15 years ago, having had a personal experience with the illness when their then six-month-old son, Sebastian contracted Meningococcal Septicaemia. Thankfully he recovered and the family looked to help raise awareness through fund raising on behalf of Meningitis Now.

During that time Caroline Gardner has also raised over £100,000 for the charity through the sale of Caroline Gardner Christmas cards.

The Caroline Gardner X Meningitis Now juco bag design was inspired by one of Caroline’s designs for the SS18 collection, called Green Dreamer.  The fun abstract floral print on the shopper is complemented by the bold orange stripe in the gusset which can double up as beach bag too.

Caroline Gardner said: “We are so pleased to have been able to help bring this bag to the market. Meningitis Now is a fabulous charity and I feel sure that the new Green Dreamer print will help build upon the success that these fabulous reusable bags enjoy in Waitrose."

Waitrose Buyer, Karen Stenton, commented: “We are thrilled to be supporting such a worthwhile charity by stocking these beautiful Caroline Gardner bags, with 50p from the sale of each bag going to Meningitis Now. 

“Our customers love to see the latest designs and we are sure this one will be extremely popular with shoppers, who can enjoy it every time they use their bag."

Sam Turner, compliance director of Jutexpo, said: “We are delighted to be supplying these wonderfully-designed bags which are not only raising money for such a good cause but are encouraging shoppers to reduce their plastic bag use and help the environment.”

Meningitis Now’s vision is a future where no one in the UK loses their life to meningitis and everyone affected gets the support they need to rebuild their lives.

Tom Nutt, chief executive of Meningitis Now, said, “We’re thrilled that Caroline Gardner, Waitrose and Jutexpo have chosen to support us in this way.

“As a charity that receives no Government funding we rely entirely on the generosity, energy and initiative of our supporters to raise the vital funds we need to carry out our lifesaving and life-changing work.

“Their support is making a real difference to those who are at risk from meningitis and those whose lives have already been changed forever because of it.

“By buying this bag you will be helping to raise the vital funds needed to fight back against meningitis, helping to protect your family, friends and the local community.”

Jutexpo’s jute bag production rose from 5.5million bags per year before the English plastic bag tax was introduced to 8.5million in the year of the bag tax and 7million a year since.

It operates to the Jutexpo Standard, a set of the 10 key elements it considers to be the minimum when it comes to ethical and technical standards, awards and credentials.

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