The BCI is an initiative that aims to improve the standards of trading cotton for the people who produce it.
The BCI are transforming cotton production worldwide by producing better cotton as a sustainable mainstream commodity. By helping farmers reduce water wasteage the BCI helps the environment thrive and ensures that farmers are paid a fair amount for their cotton.
There are hundreds of companies who take part in the better cotton initiative and Jutexpo are delighted to be one of them.
To learn more about the Better Cotton Initiative please visit: http://bettercotton.org/ or view the detailed video below.
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